I believe this is one of the slipcovers that goes over the original art (whatever it is, perhaps the movie poster).

http://s22.postimg.org/j9zlsgyc1/Blu.jpg

This is how it looks on the Wal-Mart computer. Wal-Mart has some collectible coin exclusive too, I've heard. I am sure many places with have their own different exclusives as usually goes with things like this involving Star Wars.