What you fail to understand is that this release was not planned by LFL as a profit-generating campaign. Frankly I dont know why I'm continuing this, but your logic fails to consider a number of factors that have nothing to do with simply producing and releasing these movies.
Ayatollah Krispies wrote:
LFL was somehow able to handle the costs to do the SEs back in the mid 90's when the only Star Wars products generating money for them were VHS, laserdiscs and EU books, so I doubt they're sweating this release.
Now and then are two very different time periods. Then, Lucasfilm was struggling and needed to spend money to make money. The THX mastered editions/SEs were an investment on Lucas's part to detect if money could still be made from the brand and hence go along with the PT project. Like any other movie ever made, part of the motivation for making the PT was simply put to make money.
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I can say this because their marketing promo for this release brags about the $16 billion+ that Star Wars has generated.
And you think this money is sitting in a Swiss Bank account for Lucas to dip into when he feels like it? Or do you think this is all liquid? Lucasfilm has no costs of its own? No profit sharing with any of its affiliates? That number is irrelevant to your point. It's probably the most moot thing you've written in this thread.
This is a promo for retailers as a standard method for any company to sell their product to them for distribution. You have no point here.
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As it is, they're releasing these new sets with an SRP of $29.95; the "bonus" disc is hardly that. We're paying for it. And if that money's not going toward a remaster of the OUT (probably not) or a remaster of the 2004 discs (definitely not), then where is it going? To the guy who did the new photo collages?
Again, a company cannot invest on a project in which no market is specifically defined. You don't know, and neither does LFL, how much revenue this release will generate. How do you do market research for a special release of a movie that's already out on the market? Internet petitions? Reading messageboards? What does that amount to...you tell me if you honestly think millions and millions of fans will actually run out and buy this release if they already own the 04 DVDs. If you think this new set will explode, you're dead wrong.
The money generated from this release would barely, if at all, cover the cost of a lengthy and costly restoration process that LFL is not prepared to do without guaranteed returns. And don't say 'well, it WOULD sell if they took the time to do a proper job' because that's a counterfactual. IF lets say, this release is BIGGER than the 04 release, I will guarantee you see a remastered edition of OUT in the future. It may seem cheap to you, but that's the way businesses work. This release is nothing more than a test run to detect if there's a market for a certain product, no different a tool than the SE was for the PT.